Master digital marketing with comprehensive training in SEO, PPC, social media, and analytics.

COURSE DESCRIPTION

The Digital Marketing Mastery course is designed to provide students with complete, hands-on training in modern digital marketing strategies. This program covers search engine optimization (SEO), paid advertising (PPC), social media marketing, content strategy, and analytics to help learners grow online presence and drive measurable results. Through real-world campaigns and practical tools, students gain the skills required to succeed in today’s competitive digital landscape.

LEARNING OUTCOMES

By the end of this course, students will be able to:

• Understand the fundamentals of digital marketing and online growth

• Plan and execute effective SEO strategies to increase organic traffic

• Create and manage paid advertising campaigns (PPC)

• Develop and run social media marketing campaigns

• Use analytics tools to track, measure, and optimize performance

• Create data-driven digital marketing strategies

• Work with real-world marketing tools and platforms

• Prepare for entry-level roles in digital marketing and freelancing

CURRICULUM

• Introduction to digital marketing and online ecosystems

• Search Engine Optimization (SEO): on-page, off-page, technical

• Pay-Per-Click advertising (Google Ads, campaign fundamentals)

• Social media marketing strategies and content planning

• Content marketing and branding basics

• Email marketing and automation fundamentals

• Web analytics and performance tracking

• Digital marketing tools and reporting

• Real-world digital marketing project

REQUIREMENTS

• Basic computer and internet knowledge

• No prior marketing experience required

• Laptop or desktop with internet access

• Interest in online marketing and digital growth

KEY FEATURES

• Industry-aligned digital marketing curriculum

• Hands-on training with real campaigns and tools

• Practical learning with real-world case studies

• Focus on SEO, PPC, social media, and analytics

• Career-oriented and freelancing-focused guidance

• Certificate of completion from Al-Nafi College of Technology

FAQs

Q: Is this course suitable for beginners?
Yes. The course starts from digital marketing basics and gradually moves to advanced strategies.

Q: Will I run real marketing campaigns?
Yes. Students work on practical campaigns and real-world marketing scenarios.

Q: Does this course cover SEO and paid advertising?
Yes. The course provides comprehensive training in SEO, PPC, social media marketing, and analytics.

Q: What career opportunities are available after this course?
Graduates can pursue roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, or work as a Freelance Digital Marketer.

Q: Will I receive a certificate?
Yes. Students will receive a course completion certificate from Al-Nafi College of Technology.