Digital Marketing & Search Engine Optimization (SEO)

COURSE DESCRIPTION

The SEO course is designed to teach students how to optimize websites for search engines and increase organic traffic through proven optimization techniques. This program focuses on practical SEO strategies including keyword research, on-page and off-page optimization, technical SEO, and content optimization. Through real-world practice and tools, learners gain the skills needed to improve website visibility, rankings, and digital presence for businesses and personal projects.

LEARNING OUTCOMES

By the end of this course, students will be able to:

• Understand how search engines work and rank websites

• Perform effective keyword research and competitor analysis

• Optimize website content for better search engine visibility

• Implement on-page and technical SEO best practices

• Build and manage off-page SEO strategies and backlinks

• Use SEO tools for tracking, auditing, and reporting

• Improve website performance and user experience

• Prepare for entry-level SEO and digital marketing roles

CURRICULUM

• Introduction to SEO and search engine fundamentals

• Keyword research and search intent analysis

• On-page SEO (content, meta tags, URL structure)

• Technical SEO basics (site speed, indexing, mobile optimization)

• Off-page SEO and link-building strategies

• Local SEO and Google Business Profile optimization

• SEO tools (Google Search Console, Analytics, SEO tools overview)

• SEO reporting and performance tracking

• Real-world SEO project and website optimization

REQUIREMENTS

• Basic computer and internet knowledge

• No prior SEO or marketing experience required

• Laptop or desktop with internet access

• Interest in digital marketing and online growth

KEY FEATURES

• Industry-aligned SEO curriculum

• Hands-on optimization of real websites

• Practical training with SEO tools

• Real-world projects and case studies

• Career-focused learning approach

• Certificate of completion from Al-Nafi College of Technology

FAQs

Q: Is this SEO course suitable for beginners?
Yes. The course starts from SEO basics and gradually covers advanced optimization techniques.

Q: Will I work on real websites?
Yes. Students will perform SEO on real websites and practical projects.

Q: Does this course cover local SEO and Google ranking?
Yes. The course includes local SEO, Google Business Profile optimization, and ranking strategies.

Q: What career opportunities are available after this course?
Graduates can pursue roles such as SEO Executive, Digital Marketing Assistant, SEO Analyst, or work as a Freelance SEO Specialist.

Q: Will I receive a certificate?
Yes. Students will receive a course completion certificate from Al-Nafi College of Technology.