Learn social media, ads, content, SEO basics, email, and analytics in one program.
Meta & Google Ads
Create and manage paid campaigns that generate real leads and sales.
Content That Converts
Write posts, captions, and creatives that grow engagement and brand trust.
Hands-On Campaign Practice
Build marketing plans, ad accounts, and reporting for real business scenarios.
Freelance Opportunities
Offer page management, ads, and digital packages to local and online clients.
Career Pathways
Prepare for social media manager, digital marketer, and ads specialist roles.
What You'll Learn
The Digital Marketing Course at Al-Nafi College of Technology teaches you how to grow brands online — from strategy and content to Facebook/Instagram ads, Google Ads, SEO basics, email marketing, and analytics. You will finish with campaign projects ready for jobs and freelancing.
At the End of This Program, You Will Be Able To:
Plan digital strategies — goals, audiences, funnels, and content calendars.
Manage social media pages — Facebook, Instagram, and brand posting systems.
Run Meta Ads — create campaigns, ad sets, creatives, and retargeting basics.
Run Google Ads — search ads, keywords, and conversion-focused campaigns.
Create marketing content — captions, creatives, and basic design for ads/posts.
Track performance — Meta insights, Google Analytics, and campaign reports.
Sell digital services — packages, proposals, and client communication.
Module Breakdown
Complete overview of the skills you will build during the Digital Marketing Course at Al-Nafi College of Technology. Sample outline — final syllabus may be updated.
What digital marketing is and how businesses grow online
Customer journey and marketing funnel basics
Brand positioning and target audience research
Organic vs paid marketing channels
Setting KPIs and campaign goals
Mini project: brand marketing brief
Facebook & Instagram page setup and optimization
Content pillars and posting strategy
Captions, hashtags, and engagement tactics
Reels / short video marketing basics
Community management and inbox handling
Mini project: 30-day content calendar
Writing ad copy and call-to-actions
Hooks, headlines, and storytelling
Creative ideas for posts and ads
Canva basics for marketing creatives
Landing page content essentials
Mini project: ad creative + caption pack
Ads Manager setup and campaign structure
Audience targeting and placements
Budget, bidding, and optimization
Lead generation and conversion campaigns
Pixel / events overview and retargeting basics
Mini project: launch a Meta Ads campaign plan
Google Ads account and search campaigns
Keywords, match types, and ad copy
Quality Score and conversion tracking basics
SEO fundamentals for marketers
On-page SEO and content ranking overview
Mini project: Google Ads + SEO starter plan
Email marketing and lead nurture basics
WhatsApp marketing for local businesses
Google Analytics overview
Reading campaign insights and KPIs
Creating client-ready monthly reports
Budget planning and ROI calculation
Full digital marketing campaign project
Portfolio presentation for clients/employers
How to sell digital marketing packages
Proposals, pricing, and client onboarding
Certificate and career support onboarding
Start Your Digital Marketing Career Today
Join Al-Nafi College of Technology — practical campaigns, ads training, and freelance-ready skills in Thanda Pani, Islamabad.
