Digital Marketing · Sample Outline

SEO Mastery — Rank Websites on Google

Sessions Venue On Campus & Online Thanda Pani, Islamabad
Learning Investment PKR 35,000 Sample fee · see fees page
Duration 2 Months + career support

Benefits to Join This Course

Rank on Google

Learn proven SEO methods to improve website visibility and organic traffic.

Keyword & Content Skills

Find winning keywords and write content that ranks and converts.

On-Page + Technical SEO

Optimize titles, speed, mobile, structure, and indexing for better results.

Tools You Will Use

Practice with Search Console, Analytics, Keyword Planner, and SEO plugins.

Freelance Ready

Offer SEO audits, ranking packages, and monthly retainer services to clients.

Local + Global SEO

Grow local businesses in Pakistan and international niche websites.

What You'll Learn

The SEO program at Al-Nafi College of Technology teaches you how to grow websites through search engines — from keyword research and on-page optimization to technical SEO, blogging, backlinks, local SEO, and performance tracking. You will finish with practical audits and ranking strategies for jobs and freelancing.


At the End of This Program, You Will Be Able To:

  • Do keyword research — find high-intent keywords with realistic ranking potential.
  • Optimize on-page SEO — titles, meta, headings, URLs, images, and internal links.
  • Create SEO content — blogs, landing pages, and topic clusters that rank.
  • Fix technical SEO issues — crawlability, speed, mobile, sitemap, and indexing.
  • Build authority safely — backlink basics, outreach ideas, and spam avoidance.
  • Track results — Google Search Console, Analytics, and ranking reports.
  • Sell SEO services — audits, proposals, and monthly client packages.

Module Breakdown

Complete overview of the skills you will build during the SEO course at Al-Nafi College of Technology. Sample outline — final syllabus may be updated.

  • What SEO is and why businesses need it
  • How search engines crawl, index, and rank
  • Organic vs paid traffic
  • SEO types — on-page, off-page, technical, local
  • White-hat vs black-hat practices
  • Setting goals and SEO KPIs
  • Search intent — informational, commercial, transactional
  • Seed keywords, long-tail, and niche keywords
  • Keyword difficulty and opportunity scoring
  • Competitor SERP analysis
  • Keyword mapping for pages and blogs
  • Mini project: keyword research sheet
  • Title tags, meta descriptions, and headings
  • URL structure and content formatting
  • Image SEO and alt text
  • Internal linking strategy
  • Writing SEO-friendly blog posts
  • Mini project: optimize a full landing page
  • XML sitemaps and robots.txt
  • Indexing issues and Search Console fixes
  • Page speed and Core Web Vitals basics
  • Mobile-friendliness and UX signals
  • HTTPS, redirects, and canonical tags
  • Mini project: technical SEO checklist audit
  • Backlinks and domain authority basics
  • Safe link-building strategies
  • Guest posts, directories, and brand mentions
  • Google Business Profile for local SEO
  • Citations, reviews, and local pack ranking
  • Mini project: local SEO plan for a business
  • Google Search Console deep dive
  • Google Analytics for SEO traffic
  • Rank tracking and performance reports
  • WordPress SEO with Yoast / Rank Math
  • Creating client-ready monthly SEO reports
  • Measuring ROI from organic growth
  • Full website SEO audit project
  • 90-day ranking action plan
  • How to sell SEO packages to clients
  • Proposals, pricing, and communication
  • Certificate and career support onboarding

Start Your SEO Career Today

Join Al-Nafi College of Technology — practical SEO training, real audits, and freelance-ready skills in Thanda Pani, Islamabad.